AVO Everlasting Essentials Toothpaste
Welcome to the world of innovative dental hygiene, where aesthetics meet functionality. I had the opportunity to be the creative mind behind the captivating toothpaste tube design for AVO Everlasting Essentials. Their product is not just about brushing; it's a statement of commitment to your oral health and the environment, achieved in close collaboration with the visionaries Jessica and Amy, the executives at AVO.
At the heart of AVO Everlasting Essentials lies a 100% natural toothpaste, trusted and approved by dentists. But it's not just what's inside the tube that matters; it's the tube itself. Together with Jessica and Amy, we faced a unique challenge: how to seamlessly incorporate bilingual text, as the company is based in Canada, where all text must be translated into French.
In every curve and color choice, we found a way to maintain the integrity of the design while ensuring that both English and French speakers could easily understand and connect with the packaging. This harmonious blend of languages reflects our commitment to inclusivity and cultural sensitivity.
We experimented with a variety of different colors and layouts before deciding on what option was best for the company's brand.
